Director Of Marketing

**SkiBig3** is about connecting and sharing all the pieces of a truly Canadian experience with visitors from around the globe. Grounded by our deep roots in the Canadian Rockies, the experiences we represent are exciting, adventurous, unique and rare. Respecting our unique mountain environment, working collaboratively with a diverse cross-section of individuals, and sharing our passion for Banff National Park is embedded in all that we represent and all that we do.
SkiBig3 is currently recruiting for the full-time year-round position of Director of Marketing
Reporting to the SkiBig3 President, the primary function of the person in this role, is to drive the company’s overall customer experience including awareness, consideration, conversion and collaboration with marketing IT/systems and strategies to drive it. Business intelligence to implement data informed digital marketing and media plans focused on visitation goals for SkiBig3 and partners. Marketing Director is responsible for the creation and implementation of SkiBig3 short and long-term guest facing integrated marketing and IT strategies and systems to support the mission, goals, and objectives to drive revenue across all lines of business.
The person in this position will be part of the SkiBig3 team in Banff. Leading the Marketing team and working with all other SkiBig3 departments, Banff Sunshine, the Lake Louise Ski Resort and Mt Norquay resorts and other stakeholders.
**Duties &
Responsibilities Include**:
**Marketing**
- Design and implementation of SkiBig3 short and long-term guest facing IT marketing, media strategies, brand strategies, joint programs, and systems to support the mission, goals, and objectives. drive revenue across all lines of business. Increase visitation across vacation package, lift ticket, rental, retail, snow school and multi-mountain passes.
- Managing integrated internal/external cross-channel strategy including key messaging, earned media, content development and distribution.
- Creates and implements a year-round, digital transaction campaign for both 3 party and direct channels.
- Manage Marketing budget with a firm grip around measurement and forecasting to ensure optimization and agility.
- Oversee marketing and creative plans for all campaigns and tracking across all channels. Campaigns include the primary winter campaign, summer, season pass, and e-commerce campaigns.
- Ensure consistent design, look/feel and maintenance of digital platforms including website, cart, App and CRM.
- Manage and maintain seasonal planning calendar, promotional calendars, seasonal content/messaging, landing pages funnel relevancy for the end-user.
- Develop, innovate, and effectively communicate marketing plans, programs and campaigns with appropriate goals and strategies, to increase both awareness, consideration, and sales conversion.
- Oversee brand consistency on all print collateral, signage, and other assets
- Work with IT/Systems in the creation of a road map to drive and support the customer experience (awareness, consideration, conversion, pre-arrival, in-resort and post-departure and IT/across systems and strategies to drive and support it.)
**Stakeholders**
- Work closely with Marketing Partners such as Destination Canada, Banff &
Lake Louise Tourism andTravel Alberta teams on the execution and reporting of all cooperative campaigns and projects. Work with stakeholders Ensure consistent marketing and brand strategies across all lines of business.
- Work closely with SkiBig3 resorts and multi-mountain pass partners such as Ikon Pass and Mountain Collective to ensure effective collaboration on marketing / media programs.
**Earned Media / Content Development / Communications**
- Establish and manage media, content and community relations budget.
- Develop an earned media strategy including key-messages and story ideas that support SkiBig3, the resorts and destination partners.
- Oversee the integration of all brand &
key messages into earned media, social media, and content pieces. Work with sales &
marketing teams to ensure alignment of all key messages.
- Oversee social media strategy and brand consistency across all social channels.
- Manage content creation &
development to be used across all channels including paid media campaigns, organic social media, website, CRM, print, signage and 3rd party needs.
- Oversee and manage organic and paid content to ensure efficient and effective distribution across organic and paid media.
- Oversee all internal and external communications daily including seasonal programs such as snow reporting, shuttle schedules, and promotional deadlines.
- Oversee the management and logístical coordination of media FAM visits in conjunction with resort and destination partners.
- Host and manage media, influencers, filmmakers, athletes, and opinion leaders, delivering key messages.
- Handle SkiBig3 crisis communications and issues management.
- Manage public affairs projects as needed.
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