Media Director - Paid Digital

Arrivals + Departures is an equal opportunity employer. We are committed to building an environment where everyone feels included, valued, and heard. Diversity and inclusion are an important part of our everyday work, and it is our belief that they enable us to reach our goal of seeing the world differently. We strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communications and/or people with intersectional identities. Accommodations can be made upon request for candidates taking part in all aspects of the selection process.About us:
Arrivals + Departures (A+D) is an independent creative and media agency based in Toronto and Halifax, comprising over 80 passionate individuals. We embody an entrepreneurial spirit and the necessary hustle for today's dynamic landscape. Our name reflects our mission to 'See The World Differently', inspired by the evolving environment around us. We tackle each challenge and opportunity with fresh perspectives, avoiding predictable outcomes. We are dedicated to challenging the status quo and relentlessly pursuing unique insights.About the role:
As Media Director - Paid Digital at Arrivals + Departures you lead the planning, execution and optimization of digital media to address your clients business challenges and goals. You are a seasoned client lead who thrives on nurturing relationships and maximizing business performance through strategic partnerships. You have a keen eye on proactively identifying strategic growth opportunities for A+D and our client’s businesses. You will lead the development of comprehensive digital media plans, incorporating your expertise in digital media strategy, campaign tactics and optimization establishing maximum engagement and ROI for our clients. While overseeing your active campaigns you will work with our extended media, client service, and creative teams to provide an integrated approach to meet campaign goals. You are a leader and mentor in A+D’s media department, you support your team members in various campaigns and projects while working with leadership on pitches, RFPs and owning client interactions, analyzing opportunities for relationship building and performance enhancement. Duties and Responsibilities:
Identify and implement the best digital media solutions for each clients specific business challenges with strategic insights, ensuring long term success of client goals Plan and manage campaigns and projects from conception to execution (with support from our execution team) and deliveryLead and mentor the success of your team including building in time for strategic review and support, identifying opportunities for growth and escalating challenges to the VPProactively monitor campaign performance for actionable optimization and recommendations throughout campaigns implementing decisions for successLead all client portfolio interactions and presentations as subject matter expert - our clients know you are the reliable go-to Ensuring accurate reporting and history collection of campaigns for internal and external useAbility to develop and establish conversion points, measurements of success, and campaign budgets Work with VP Media + cross team leadership for RFPs, pitching and new business developmentStay up to date with media trends and test flagship and/or beta products for strategic integration and upskilling of teamQualifications:
7+ years experience including experience working in leadership roles, managing client relationshipsYou bring experience in analytics, display, programmatic, social and search at the leadership levelYou possess a deep understanding of online and offline channels for campaign planning, execution, optimization and success to support in the training of more junior team membersPrevious experience leading a team of direct reportsIndustry certifications and upskilling for the industry changes Experience with Google Analytics 4 (GA4) Strong integration of social platforms (Facebook, Twitter, Tiktok, Snapchat, LinkedIn, Pinterest, etc.)Master of tools including Comscore and Looker StudioSenior client interaction and presentation skills Exceptional attention to detail able to manage and mentor junior team membersTalented and proactive in managing up to VP for escalation and support Strong negotiator using strategic thinking for organization goals that align with client KPIsExpert level research skills to inform decision making We love people who are curious, ask questions, like to share knowledge and collaborate. If that sounds like you we’d love to talk! Please send your resume to [email protected].