Product Marketing Specialist

Headquartered in Atlantic Canada with a global presence in over 60 countries and a dedication to innovation over 50 years, the PAL Aerospace team thrives at the forefront of aviation technology and expert crew skills. As a rapidly growing company, we’ve built a reputation for delivering airborne special mission solutions that enable our customers to address today’s complex security, safety, economic, and environmental threats - we need exceptionally talented marketers to help us do that. On the PAL Aerospace marketing team, you’re working alongside a tight-knit group of passionate marketers who get to merge bold creativity and effective strategy with incredibly talented engineers, operators, pilots, and ambitious customers to make the world a safer and more sustainable place.
Our marketing team is looking for a Product Marketing Specialist to introduce the future of C4ISR special mission products. PAL Aerospace’s target audience is technical and demanding. In this highly impactful role as a product marketer, you must be confident in delivering succinct, highly valuable, and actionable marketing to operators, government customers, and OEMs tackling today’s threats, including border security, ASW, law enforcement, environmental response, and search &
rescue. This role will report directly to the Director of Marketing to coordinate sales enablement, campaigns, product news, go-to-market strategies, market research, and other demand-generating activities. As a Product Marketing Specialist, you will heavily collaborate with internal stakeholders and external partners to build working relationships to drive meaningful growth and compelling storytelling.
**At PAL Aerospace in this role, you’ll get to**:
Assist with developing the value proposition, positioning, and messaging for mission system software, special mission aircraft, contracted ISR operations solutions, and productized engineering/design/modification programs.
Collect insight from the frontlines to offer the product and market research teams insights that inform the roadmap.
Become a product expert and power-user of current products for effective communication internally with sales &
BD as well as externally with collaborating partners.
Manage production of highly engaging content that communicates why PAL Aerospace intelligence products are the future of C4ISR special missions. Content includes case studies, pitch deck material, product videos, white papers, web copy, and more.
Work with the marketing team on events to ensure products are represented correctly, effectively, and interactively at all in-person and online events PAL Aerospace and its subsidiaries participate in.
Work with community managers to create frequent and compelling posts and campaigns around products.
Employ unrestrained creativity to identify digital or non-digital marketing opportunities for PAL Aerospace and its subsidiaries.
**You’ll particularly love it here if**:
You are eager to begin a product marketing career in the complex yet fascinating and demanding yet exciting world of airborne special missions.
Have a healthy self-starter attitude and a penchant for independence.
Have opinions on what makes a product shine above the rest and how to target and capture a market segment.
You see the game of marketing as a fun pursuit with a keen focus on ambitious goals and the challenges it takes to achieve them.
**What you can expect from PAL Aerospace**:
**Results-oriented culture**:
Our marketing team is empowered to focus on doing amazing things that move the needle in society, not the clock.
**Diversity &
inclusivity**:
We believe varied backgrounds and perspectives are a competitive advantage. PAL Aerospace is committed to being an inclusive workplace that celebrates diversity and promotes critical thinking.
**Free flow of communication**:
From co-op students to executives, there are no barriers to sharing knowledge and, most importantly, ideas. Transparency and ease of communication across all levels and teams are encouraged.
**We offer**:
Personal travel privileges with PAL and interline agreements with multiple airlines
Industry discounts
Comprehensive health benefits including medical, dental, vision, and life insurance
Defined Contribution Pension Plan
Employee Stock Purchase Plan
Employee Tuition Assistance Program
Employee and Family Assistance Programs
**CLOSING DATE**:
Applications will be accepted until May 16, 2023.