Specialist, Campus Engagement

Overview:
The Specialist, Campus Engagement is responsible for the development and implementation of on-campus recruitment events and the overall operational support of the University of Waterloo Visitors Centre.
Trusted to develop and maintain productive working relationships with all faculties, departments, units, and schools (FDSU) in order to collaboratively create engaging, authentic, informative, and fun recruitment events on-campus, while providing support for off-campus and special events as they arise - working closely with Marketing &
Undergraduate Recruitment (MUR) recruitment partners.
Reporting to the Manager, Marketing &
Campus Engagement and in collaboration with colleagues in the Registrar’s Office, Marketing &
Undergraduate Recruitment and campus partners, plays a major role in shaping undergraduate recruitment initiatives that effectively build on the University’s global brand reputation.
**Responsibilities**:
Campus Engagement Strategies
- Act as a lead Ambassador for the University of Waterloo. A proficient public speaker and presenter, prepared to speak on behalf of undergraduate recruitment topics when called upon
- Remain aware of, and sensitive to, cultural, language, religious, political, and socio-economic factors in University of Waterloo’s recruitment markets. Ensuring ability to speak credibly about all aspects of academic and university life to a variety of audiences
- Expert in undergraduate recruitment and admissions, education systems, transition issues, and University of Waterloo’s academic programs, co-op system of study, financing, residence, student life, and success after graduation
- In collaboration with the Manager, Marketing &
Campus Engagement, the Supervisor, Visitors Centre, Faculty Marketing &
Recruitment teams and other MUR team members collaborate on undergraduate recruitment strategies and priorities
- Work closely with the Specialist, Marketing Insights to track and evaluate event analytics through various data sources such as online engagement, registration, and survey results
- Supports a positive and informative Visitors Centre atmosphere that acts as the main welcome point for prospective students, key influencers, and other campus visitors
- Promote synergy with Student Ambassadors and Faculty Ambassadors - recruitment, hiring, training opportunities, best practices, and cross-campus partnerships
- Ensure that University of Waterloo’s branding and visual identity frameworks, messaging, and style guides are adhered to in all activities
Collaborates, Advises, &
Consults
- With recognition and understanding of the disparate priorities of on-campus partners, proactively establishes and fosters collaborative relationships with the FDSUs;
to build consensus and co-ordinate the alignment of recruitment activities so that the needs of other areas are balanced with the effective marketing of the university as a whole
- Provides advice and support to FDSUs in their implementation of FDSU-specific tours and on-campus events
- Liaise with campus partners across departments in collaborative efforts for campus engagement, marketing and recruitment visits, which may include working groups and committees
- Work closely with the MUR partners responsible for on
Market Research &
Institutional Knowledge
- n collaboration with the Specialist, Marketing Insights, research to identify prospective student needs to assist in meeting the university’s undergraduate recruitment objectives via campus visit and engagement activities
- Keep fully informed and knowledgeable about all aspects of programs, admissions, student life, visual identity and branding, success after graduation, and other issues related to undergraduate prospective students, applicants, and admitted students, including all relevant research, communications, recruitment initiatives, and how any changes impact the strategies for which s/he is responsible
- Maintain a clear understanding of generational characteristics and the needs of all audiences at different stages throughout the enrolment management funnel in order to enhance the strategies for which s/he is responsible
Leads, Motivates, and Mentors Direct Reports
- For all staff who report to them, leads collaborative projects, sets clear and reasonable expectations, provides ongoing feedback, ensures the delivery of results, and establishes a strong foundation for performance through a comprehensive training program
- Sets goals and expectations and helps employees create clear paths to success
- Supports Supervisor, Visitors Centre in recruiting, hiring, training, and performance management of 50+ Student Ambassadors
- Creates and maintains a work environment that fosters, recognizes, and rewards curiosity, courageousness, engagement, and belonging
- Provide training, support and materials for campus partners in:
Campus Tours, Campus Visits, Student Ambassador Engagement, and Visitors Centre Operations
- Maintains a robust campus network