Sports Marketing Manager

CCM Hockey is present worldwide, we have offices in Canada, the United States, Sweden, Finland and Taiwan. Our headquarters are located in Montreal, where we create and develop our equipment. Our mission is to inspire dreams and empower every player to fulfill their passion while enjoying their game. Our team's vision is to be the leading brand on and off the ice, by delivering innovative products and outstanding experience to our athletes and partners everywhere, all while putting our employees and communities at the forefront. We aim to unlock the full potential of every CCM athlete from pond to forum by delivering innovation to maximize performance and ignite in them the self-confidence to chase their dream. We’re looking for passionate players who share our core values and will help us become THE industry leader!
**At CCM Hockey, we live our values everyday**:
**Authenticity**:
Standing up for who you are, doing what you mean and what you believe in.
**Empowerment**:
Through their unique contributions, each person is different, each person is important, and each person has the opportunity to make a difference.
**Teamwork**:
A team that works together always beats a team of highly skilled individual players.
**Respect**:
Valuing differences and allowing others to express themselves when working together, to achieve common goals, to grow and succeed as a company.
PURPOSE
The Sports Marketing Manager’s mission is to build and activate CCM’s global pro roster aligned with CCM’s vision to inspire dreams and empower every player to fulfill their passion while enjoying their game. The main targets for the Sports Marketing Manager will be to help build the yearly strategy, activate our pro athletes and help build brand awareness.
KEY ACCOUNTABILITIES
- Help build yearly sports marketing strategy to deliver build awareness through or pro athletes.
- Responsible to build our athlete activation calendar
- Develop player product usage plans to support new product introductions
- Work in collaboration with key stakeholders to ensure player contracts are activated the best possible way on all channels (retail, online)
- Help achieve Sports Marketing KPI, primarily around social media activations, brand initiatives and product launches
- Help initiate, identify and grow roster of upcoming players to join the CCM roster
- Share best practices with the rest of the organization
KNOWLEDGE, SKILLS, AND ABILITIES
- Experience from working within sporting, apparel, or consumer goods industry.
- Experience from working in an international organization or a matrix organization
- Strong social skills and ability to establish long term relationships.
- Strong knowledge about sports marketing.
- Excellent communication and interpersonal skills
- Proven negotiation abilities
- Customer focused and excellent problem-solving skills
- Advanced knowledge of the Microsoft Suite, more specifically in Excel, PowerPoint and Word
- Perfectly bilingual (French and English)
WHY JOIN THE CCM TEAM?
- Competitive salaries, including a performance-based bonus program.
- Full range of group insurance benefits (medical, dental, vision, life, etc.) from Day 1.
- Group retirement pension plan with employer matching (up to 5% of base salary).
- 3 weeks of vacation per year prorated as of your start date.
- Flexible work schedule.
- Discounted prices on CCM products.
- Subsidized sports and wellness activities.
- Fun social events throughout the year.
At CCM Hockey, we celebrate the difference for the benefit of our employees, our products and our collaborators. We work to create an inclusive environment where everyone, regardless of gender, ethnicity, religion, age or other motives, can give the best of themselves.