Social Media Marketing Coordinator

Company Description
**WHO ARE WE?**
We've been serving Canadian clients for over 75 years. The companies that began independently and now form Dexterra Group have an outstanding record of supporting the infrastructure and built assets that play a vital role in our society and helping our clients achieve higher performance and productivity. Powered by passionate people, we bring the right teams with the right skills together - offering both experience and regional expertise so companies can operate their day to day, confidently and successfully.
**Job Description**:
**WHAT'S THE JOB?**
Dana Hospitality (a part of Dexterra Group) is looking to hire a full-time Social Media &
Marketing Coordinator to join our team. As a company that focuses on Scratch Cooking we are looking for an individual skilled at creating engaging social media content and tying it to our operations in the form of seasonal and marketing events.
**Social Media &
Engagement**
- Proficient in creating a variety of Social Media content that is aligned to the Dana brand and juggling multiple handles on behalf of multiple Dana units.
- Collect and create content to populate these handles with engaging, relevant and value-adding material for customers
- Send weekly reports regarding Social Media KPIs to Dana’s national lead of Social Media and organically grow Digital Footprint Month-Month
- Interact with customers to gauge customer satisfaction regarding Food Services and liaison with Dana’s management team providing the paint points and work towards integrating solutions in our operations
- Work with the Food Operations and Kitchens to generate excellent digital content regarding Food Processes, New Offerings and leverage cultural trends
- Respond to questions, inquiries and suggestions about Food Services with a winsome and professional manner to create a strong Digital Customer Service culture
- Determine multiple stakeholders within the unit and look for opportunities to collaborate in order to amplify digital viewership and build our Food Service brand
- The use of a variety of mediums including:
reels, photography, short videos, carousels and stories to articulate Dana’s culinary values and differentiators
**Marketing &
Events**
- Work with operations to determine creative and fun events that include sampling, contests, décor to engage students and break monotony with food as the medium
- Understanding of merchandising, tabling, registry and event signage
- Design and creation of marketing printed collateral including loyalty cards, posters, signage etc
**Qualifications**:
**WHO ARE WE LOOKING FOR?**
- Good fundamentals around graphic design, audio/video editing, storyboarding and managing a content calendar to ensure proper execution of Dana Content Strategy
- Able to build rapport quickly with other customers and extract quality feedback regarding our services and offerings
- Punctual and Timely:
Expected to provide coverage of key events for their respective Dana Units in order to market Dana’s offerings and build the consumer knowledge of the “Dana Experience”
- Personable:
You will interact with a variety of parties and stakeholders and will need to have an ability to make them comfortable for content creation and creating marketing collateral.
- Curious and Passionate about Food and the Customer Experience that surrounds it
- Ability to spontaneously create polished content with mobile devices that is readily cross pollinated or repurposed for a variety of Social Media purposes
- Working understanding of a variety of Social Media platforms and how best to create and funnel content through them
- Team Player, wiling to work with Kitchen and Frontline Staff to capture content in a non-intrusive manner to the Food Service Operations
- Tactful, but creative in crafting a social media voice and persona that is aligned to the Dana brand.
- Willing &
Quick Learner
- Understanding of how to build and manage brand positioning
- Ability to market and grow multiple social media handles for differing brand concepts
- Excellent copywriting skills
- Experience in Food Services or Hospitality Environment is a huge plus
- Working knowledge of Excel
- Understanding of basic social media analytics and metrics including:
Impressions, Reach and Engagement across a variety of platforms including Facebook, Instagram, Twitter etc
- Customer Service Experience
Additional Information
**WHAT’S IN IT FOR YOU?**
- Security - in a time when other companies are downsizing, we are growing
- Very competitive compensation package
- Advancement opportunities
- Be #1 on day 1 by joining an industry leader
- Dexterra Group is an equal opportunity employer committed to diversity and inclusion. We are pleased to consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veterans’ status, Indigenous status, or any other legally prote